What counts as a new fan?
Someone who followed you in the days you are looking at.
Most of them come from the people we engage with for you, which is what the sources on Targeting decide.
What are FBR and LBR?
How many people follow you (FBR) or like your posts (LBR) back, out of every story we try.
Why is there a gap in my chart?
A gap is a day the engine was off or could not reach Instagram, so nothing was recorded.
It is not a day with zero results, and it never counts against your rates.
What the engine did
Every figure below is counted, not modelled. A day the engine did not run is a dash, never a zero.
Monthly reports
The report we send by email, kept here. On the 1st each month freezes into a permanent record.
| Month | What is in it | Status |
|---|
Where this pace lands
The same straight-line model as the pricing page, run on your measured rate, not a fleet average.
Daily breakdown
The same numbers, day by day, with nothing rounded away.
| Date | Story views | Story likes | New fans | FBR | New likes | LBR |
|---|---|---|---|---|---|---|
What we chose
Every source we tested for you this month, and the few that earned their place.
Your audience
Where your followers are, read from Instagram's own country field.
Your posts
Comments, shares and plays, which stay visible even when likes are hidden.
See this for your own music
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