Derek
DJ, entrepreneur, builder. Eighteen years in the electronic music scene and eight years building businesses around it. Now I run Fanbase Intel, helping producers and DJs grow real fanbases without ads and without changing their content.
FounderElectronic musicMedellin, COSince 2018
Reel
Where it started
Grew up surrounded by music, sports and the outdoors. Family was everything. The obsession with sound started early. Before I knew what a DAW was, I knew what it felt like when a track hit right.
Younger years / family / the first speakers
Production, parties and the first shows
High school is when it clicked. Started producing, started DJing, started throwing events. Any room with power and a table was a venue. I learned how to move a crowd before I could legally get into most of the places I wanted to play.
Early days. A folding table, a controller and whoever showed up.
Trillz Nation
Trillz Nation was the crew and the promo arm. Booking rooms, printing cards, filling them, and running the night ourselves. Building a scene from nothing teaches you the part of this business nobody writes down: attention is earned in person, one room at a time.
Our own night. Photos: Razberry Photography
Two mixtapes came out of it, both free downloads.
Shot along the way
Rooms, crowds, cities, the in-between. Click any frame to open the gallery.
Every failure was tuition for the next thing.
The pivot
I dropped out. Went into network marketing, then tried dropshipping. Neither one became the business, but both taught me more about sales, rejection and staying in the game than a classroom ever did.
Stellation Media
Stellation Media started as a social media agency and then became everything. I was building, testing, failing and learning at full speed. The company has been registered for eight years.
Through all of it, one thing kept outperforming everything else. The Instagram accounts I managed kept growing.
Reels
Medellin and the road
I packed up and moved to Colombia three years ago, and Medellin became home base. The move changed the perspective, the lifestyle and the work. The business runs from wherever I am, which is the point of building it this way.
Travel / timelapses / the in between
On rotation
The genre knowledge is not research, it is the record collection. This is what is actually playing while the work gets done.
The playlist
Six years of Instagram growth
Six years deep, working directly with the developers behind the software we run. I did not just learn the tool, I learned where it breaks. The targeting, the pacing, the niche research. Most operators run it generically and get generic results.
fanbaseintel.com
Posts
Stellation Media was the umbrella: agency, accounts, content, all of it. When the whole business narrowed to one thing, growing fanbases for electronic artists, the name had to match the mission.
Fanbase Intel is what the system always was. Same founder, same expertise, same results, with a sharper name and a sharper focus. Stellation Media LLC remains the company behind it.
The people behind it
This is not a one man operation any more. The team is small, tight and built around a single goal: growing fanbases for electronic artists better than anyone else does it.
